Traditional media has a responsibility to report the facts on events taking place from a local level to a global scale.
Newspapers, radio and television reports provide the information that allows the public to make up their own minds and form an opinion on what’s happening in the world.
With the rise in digital marketing and online ‘fake news’, media deception occurs when instead of being impartial, a piece is written or broadcast to influence public perception on an issue.
While there has never been any reason not to trust the media, recent public perception highlights a discrepancy between the honest, objective media we expect and the one-sided news that can now be delivered.
With confidence in the media at a low, how does the public find out the truth about world events?
The answer lies in research.
Always look at opposing viewpoints and watch for subtly emotive language and photos chosen to suit a specific agenda.
The rising popularity of social media has given instant, easy access to limitless information often with conflicting viewpoints. Social media is largely unregulated so the content must be consumed with caution.
We still need traditional objective news media to provide expert opinions on matters of public importance. Rational debate is essential as it helps provide opposing viewpoints which can be used to solve problems and create necessary change.
Whether it’s state-run media or a tycoon who wants us to see the world their way, media deception is a serious breach of power. Do we need to take more care about believing what we see and hear in the news?